Marketing Analysis Global Staffing Group - 2820 Words

Introduction Global Staffing group has been the pioneer leader in recruiting and staffing for different companies in the aviation industry. We carefully examine the culture of different firms and examine candidate’s qualifications to see if there is a good fit. We specialized in staffing these firms with the right people, and develop a series of skills and knowledge to ensure that a candidate delivers a perfect fit with an employer. Part of our strategy is to offer a service that benefits a company’s growth while minimizing the high cost of employee trainings, employee benefits and enabling a seamless process for contract employees and our client companies. With over 35 years of experience in offering the†¦show more content†¦Airlines account for over 40% of the company’s clientele list so the need to increase this number and sustain it is vital. As such, the company has chosen to expand its international operations into the Asian market while continuou sly improving the European market. The decision to expand in the Asian market is to remain competitive but to also attract new clients Location in Japan The new office will be located in Nagoya, Japan. This region was chosen specifically because it is a diverse area of industries which includes aviation manufacturers, automotive business, and railroad business. Choosing this location is ideal to attract clients in this region especially the airlines, since the region has an international airport which is home to many airlines. It also makes it easier for commute to the city of Tokyo and other fully developed regions in Japan. Office Structure A group of individuals were chosen to assist with managing the new assignment to fully support the operations in Japan. The assignment is to successfully establish the opening of the firms’ office, establish financial goals, targeting the appropriate clients for staffing needs all while ensuring that the company’s values and culture is sustained. This will be our first major Asian office in Japan and the need to convince Japanese managers that we are capable of executing and finding the right clients is essential. As such, Global